Maisel Brothers Brewery
Maisel's Weisse - ambassador for enjoyment and the joy of living
"Beer needs a home - we've provided it for generations."Jeff Maisel, general manager of the Maisel Brothers Brewery in Bayreuth is proud of his home region in Bavaria. He leads the company steeped in tradition now in the fourth generation. The Maisel Brothers Brewery, which has remained family-owned since its founding in 1887, is one of the pioneers for the Weizenbier market in Germany. Their Maisel's Weisse is considered an ambassador for the joy of living.
Carefully selected, finest wheat and barley malt give Maisel's Weisse Original its reddish glowing amber colour. The unmistakable, light fruity, spicy Weissbier aroma is a distinction for special quality. The Maisel Brothers Brewery places special value on rich flavour. In addition to Maisel's Weisse Original, other types of Maisel?s Weisse are brewed in Bayreuth, Nonalcoholic, Light, Kristall, Dunkel and Hell. Whether a tingling, spirited Kristall on a hot summer day, a Light with its reduced calories and alcohol content, a malty, spicy and mahagony-coloured Dunkel or refreshing nonalcoholic beer for drivers and athletes - the Maisel Brothers Brewery has a specialty available for every taste and every situation.
"Consumers associate the enjoyment of Weissbier with a positive, emotional atmosphere and experience, like no other kind of beer. Tradition and the joy of living are brewed into Maisel's Weisse", says Jeff Maisel. Weissbier drinkers have an attitude of geniality and cheerfulness, spending their free time with good friends in a relaxed atmosphere. People who love special moments like this and who associated the joy of life with enjoyment, appreciate Maisel's Weisse.
"Do it your way" is therefore the motto of the Maisel Brothers Brewery. Bringing flexibility into every day life, always open to something new - for the Maisel Brothers Brewery the central theme of "Enjoyment and relaxation, fun and entertainment - that's our beer" is not only preached, it is put into practice. "In our own special way", the family-run company from Bayreuth distinguishes itself from other big breweries, which often end up being owned by large international conglomerates, much to the regret of the Maisel family. In contrast to big capital and cumbersome corporate bureaucracies, the Maisel Brothers Brewery offers personal contact, reliability, flexibility, performance and fast decision making. With the tradition of 1887 behind it, and the fresh, energetic motivation of the newest generation of business leadership at its side, the Maisel Brothers Brewery is ready to meet new challenges "in their own way".
And the brewery takes its social obligations seriously, of course. This is demonstrated by its sponsoring of a variety of Bayreuth's clubs and organizations, and its work as a partner for the Bayreuth Festival and the festival for young artists. "We support over 80 mass sport clubs with our "Maisel's Weisse Promotes Sport" program , according to Jeff Maisel.
Brauerei Gebr. Maisel KG
Hindenburgstraße 9
D-95445 Bayreuth
Telephone: +49 (0) 9 21 / 4 01 0
Telefax: +49 (0) 9 21 / 4 01 206
E-Mail: brauerei@maisel.com
Web: www.maisel.com